Hey Facebook, stop attacking my user experience!

Dear Facebook,  Your abrupt video advertisements are ruining my user experience. I don't know why you thought they were a good idea. Your team should've done more research before implementing such a disruptive tactic for monetizing video content. Especially because I can't bring myself to remain engaged with video content when your ads throw off … Continue reading Hey Facebook, stop attacking my user experience!

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Facebook Commercials? No Thank You!

Facebook is now inserting advertisements directly into the video content you’re watching. The headline of this article, “Facebook’s Commercial Breaks Are Ready for Primetime,” really caught me off guard. I know Facebook is all about getting that ad revenue, but I hadn’t thought this site housed enough video content to really make video ads work. … Continue reading Facebook Commercials? No Thank You!

Digital Advertising Must Go Native

The notion that consumers hate advertisements is generally well-known and widely accepted. It’s a constant complaint when discussing pros and cons of such things as live television, mobile apps, mobile games, and media in general. But maybe it’s not advertisements themselves that are so bothersome to consumers. An article by AJ Agrawal was published by … Continue reading Digital Advertising Must Go Native