Dear Facebook, Your abrupt video advertisements are ruining my user experience. I don't know why you thought they were a good idea. Your team should've done more research before implementing such a disruptive tactic for monetizing video content. Especially because I can't bring myself to remain engaged with video content when your ads throw off … Continue reading Hey Facebook, stop attacking my user experience!
Facebook is now inserting advertisements directly into the video content you’re watching. The headline of this article, “Facebook’s Commercial Breaks Are Ready for Primetime,” really caught me off guard. I know Facebook is all about getting that ad revenue, but I hadn’t thought this site housed enough video content to really make video ads work. … Continue reading Facebook Commercials? No Thank You!
If you’re on social media regularly or have friends who are, you probably heard about the trending Uber boycott that occurred a few weeks ago. It started on Twitter with a hashtag, #DeleteUber, and quickly took flight from there. ...
On Dec. 14, 2016, Amazon announced that Prime Video streaming services were officially available in more than 200 countries across the globe, according to an article in Bloomberg Technology. Netflix also announced its expansion to over 190 countries and territories worldwide on January 4, 2017. At first glance this might look like a simple game … Continue reading Will Amazon’s Affordability Trump Netflix’s Content Globally?
The notion that consumers hate advertisements is generally well-known and widely accepted. It’s a constant complaint when discussing pros and cons of such things as live television, mobile apps, mobile games, and media in general. But maybe it’s not advertisements themselves that are so bothersome to consumers. An article by AJ Agrawal was published by … Continue reading Digital Advertising Must Go Native
Anyone who is on social media - aka 78% of the U.S. population, according to Statista - probably knows that Cinnabon made a major misstep on Twitter when Carrie Fisher passed away on December 27th, 2016. In case you missed it, a lovely piece of art was made using a Cinnabon cinnamon roll and cinnamon, to … Continue reading Cinnabon’s Catastrophic Carrie Fisher Tweet: A lesson in avoiding social media backlash.